What's new
The Ferrari Luce was revealed in May 2026 as Maranello's first fully electric car and as a model with a brief unlike anything else in the current Ferrari range. Rather than making electric versions of its existing hypercars, supercars, grand tourers or the Purosangue, Ferrari chose a four-door car focused on practicality, daily usability and the benefits of electric drive. Speaking at a private event at Le Mans, Ferrari Global Marketing Director Emanuele Carando said the key word around the Luce is “digest”, because he believes people will need time to understand what Ferrari has done.
The car caused debate from the moment it was shown, both because of the idea of an electric Ferrari and because of the way it looks. Ferrari brought in LoveForm, the design studio associated with Jony Ive and Marc Newson, two industrial designers who had not previously designed a car. Their task was to bring a fresh perspective, with a simplified shape, closed forms and smooth surfaces.
The Luce is not an SUV, even though it has four doors and a cabin layout aimed at usability. Its huge glasshouse runs from the nose towards the bootlid, sitting below floating aerodynamic wings at both ends of the body. At the front, the large black panel echoes themes seen on the Ferrari F80 and 849 Testarossa, while the windscreen wipers are hidden in the A-pillars to keep them out of sight at first glance.
Inside, Ferrari has mixed clean forms with digital interfaces, but the cabin is not dominated by a giant central screen. The focal point is the three-spoke steering wheel, machined from a single piece of 100 per cent recycled aluminium and hand finished. It takes inspiration from Nardi wheels used in Ferraris during the fifties and sixties, while the controls have been reduced to two analogue button groups on the upper spokes and indicator buttons on each side.
Specifications and technology
The headline figures show that Ferrari has not treated its first EV as a quiet experiment. The powertrain produces 1,035bhp and 11,500Nm of torque, and the car is said to cover 0-62mph in a time beginning with two seconds, as stated in the performance information. Ferrari presents the car as the result of more than a decade of electrified vehicle work that began in Formula One in 2009 and continued through very fast hybrid supercars.
The dimensions also set the Luce apart from the Purosangue. It measures 5,026mm long and 1,544mm tall, making it longer and lower than Ferrari's V12-powered SUV. It also uses the largest wheels ever fitted to a production Ferrari, with 23-inch wheels at the front and 24-inch wheels at the rear, available in five-spoke or turbine-style designs.
Aerodynamics, chassis and cabin
Aerodynamics had a strong influence on the shape. The surfaces were refined to be smooth and continuous, avoiding sharp edges and recesses to improve airflow, and Ferrari says the Luce has achieved the lowest drag coefficient of any road car made in Maranello. It is also the first Ferrari to use an active aerodynamic grille for airflow and cooling, while the ride height can drop by up to 10mm when efficiency is the priority.
The chassis uses recycled aluminium, which Ferrari says contributes to an overall saving of six tonnes in production. At the rear, the Luce has Ferrari's first separate subframe, designed to reduce noise, vibration and harshness without compromising driving dynamics or adding too much weight. The subframe is a one-piece hollow casting made from recycled aluminium and attached to the chassis with elastomeric bushings, while the rear wheels can turn by up to two degrees.
The instrument binnacle is attached directly to the steering column. It uses a complex arrangement of OLED screens to create a three-dimensional effect, with two displays layered together and the front one cut away to reveal the second screen behind it. The centre display is mounted on a ball-and-socket joint so it can rotate towards the driver or passenger, and there is a palm rest below it to help with use on the move.
| Parameter | Value |
|---|
| Power | 1,035bhp |
| Torque | 11,500Nm |
| Length | 5,026mm |
| Height | 1,544mm |
| Boot capacity | 597 litres |
| Starting price | £438,406 before UK taxes and charges |
Ferrari has also created several EV-specific driving features. Its Torque Shift Engagement strategy lets the driver use the right-hand paddle to select five progressively higher levels of torque and power delivery, giving a rising acceleration sensation similar to that in a petrol Ferrari. The left-hand paddle is used to recreate the feel of engine braking, while the sound system relies on real vibrations from the electric motors, picked up by an accelerometer in the rear e-axle casing and amplified in the cabin.
Markets, prices and availability
The Luce made its debut in May 2026 and is available to order now. Prices start from £438,406, although that figure excludes UK taxes and additional charges, so buyers should expect to pay closer to £460,000. With options, carbon-fibre details and interior personalisation, the total can climb beyond the half-million-pound mark.
Personalisation is a major part of the offer. Ferrari lists 35 paint finishes, several wheel choices and extensive cabin and exterior choices, and Carando said at Le Mans that customers can take inspiration from traditional historic Ferraris or even a tennis court. On the example shown, the options fitted to the car were listed on the underside of the bootlid and numbered 35 separate items.
Positioning and customers
Ferrari expects the Luce to reach people who may not have owned one of its cars before. Carando described it as a car for a different kind of customer, while Ferrari CEO Benedetto Vigna said the company wants to show that it can harness any technology in its own way for the driving thrills its clients expect. He also said there is a pool of clients who want a Ferrari only if it is electric.
That decision comes as other luxury performance brands take a more cautious route. Lamborghini has cancelled plans for its first EV, citing very limited demand for electric cars in the luxury super-sports segment, and CEO Stephan Winkelmann said his customers do not see an EV as an alternative today. Aston Martin has also delayed its first electric car and now says only that it will arrive before the end of the decade.
- Ferrari considered electric versions of its current hypercars, supercars, grand tourers and the Purosangue.
- The Luce has four doors, seating for five and a 597-litre boot.
- Customers can choose from 35 paint finishes and a wide range of personalisation items.
- Buyers are not obliged to purchase a Luce to gain access to Ferrari's next ultra-exclusive hypercar.
Verdict
The Ferrari Luce is the most unusual car in the brand's line-up because it combines fully electric drive with four doors, a large boot and a cabin designed for more people than a traditional Ferrari. At the same time, its power, torque, price and chassis details show that Maranello has built more than a symbolic EV; it has created a technically dense car aimed at a new group of clients.