Volkswagen Atlas Cross Sport

Context and Announcement

Volkswagen has decided to refresh the Atlas Cross Sport for 2027, focusing on style and performance. The new version is shorter but offers a more powerful engine, aiming to attract customers who value design over functionality. VW believes there are buyers willing to sacrifice a third row for better aesthetics.

The changes introduced in the new model aim to strengthen Volkswagen's position in the midsize SUV segment, which has become highly competitive. The Atlas Cross Sport is set to attract families and drivers seeking a vehicle with a modern look and solid performance.

Specifications and Technologies

The new Atlas Cross Sport is equipped with a turbocharged 2.0-liter engine producing 282 horsepower, an increase of 13 HP compared to its predecessor. Torque is rated at 258 lb-ft, slightly down from before. Front-wheel drive is standard, with all-wheel drive available as an option.

The model offers three trim levels: SE, SEL, and SEL Premium R-Line. The top R-Line trim features 22-inch wheels, massaging front seats, and a 15-inch infotainment screen. A 10.3-inch digital gauge cluster and a 12.9-inch touchscreen with wireless Apple CarPlay and Android Auto are standard.

Markets, Prices, and Availability

Volkswagen plans to launch the Atlas Cross Sport in 2027. Prices start at around $40,000, with a fully loaded R-Line version costing up to $56,000. This model will compete with vehicles like the Honda Passport and Jeep Grand Cherokee.

VW offers a four-year, 50,000-mile warranty and two years of complimentary maintenance, standing out among competitors. However, in terms of powertrain warranty, VW lags behind Hyundai and Kia.

Summary

The 2027 Volkswagen Atlas Cross Sport is a bold step towards style and performance. With its new design and improved performance, VW aims to attract customers who value modern looks and power. Time will tell if these changes are enough to maintain a competitive edge in the SUV market.